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Ster-Kinekor plans for R50 movie tickets
Ster-Kinekor plans to continue its R50 Throwback Cinema ticket offering until at least the end of May 2025, with various classics lined up over the next four months.
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Busisiwe Phakathi, 5FM - Keeping radio relevant among youth
How can this be achieved? Involve them. Let them bring the entertainment, news, school happenings – let them tell their stories.
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Telkom reports ‘record’ growth in mobile subscribers
Telkom’s mobile subscribers grew by 21.6% to a record 24 million, in the third quarter, including a 17.3% increase in mobile data subscribers.
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3 big emerging commerce developments South African brands need to know about right now
The world of commerce is evolving but there are only three big emerging commerce developments that South African brands need to know about right now.
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DStv sports channel coming to SABC+
The SABC has struck a deal with DStv owner MultiChoice to bring SuperSport Schools to the public broadcaster’s free streaming service, SABC+.
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Kaya 959 Appoints United Stations as Sales Partner
Kaya 959's Managing Director, Colleen Louw, says, "As we enter this exciting new chapter, we look forward to working with United Stations to further grow the Kaya 959 brand.
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Ford SA appoints Tarryn Knight as its new head of marketing
With nearly two decades of marketing experience for German passenger and commercial vehicle brands, Knight will lead the strategic direction of Ford’s marketing communications, events and sponsorships.
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SAB ordered to pull Brutal Fruit TV ad over showing and encouraging glass bottles and bringing and drinking alcohol on a beach
SAB aired its Brutal Fruit TV commercial on Warner Bros. Discovery's Discovery (DStv 121) channel on MultiChoice's DStv satellite pay-TV service.
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SABC’s plan to restore its image
The South African Broadcasting Corporation’s (SABC) new leadership is seeking a service provider to revive its brand image and “restore trust among its audiences.”
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Mediamark expands its market influence with Viu and TimeOut South Africa
This strategic growth reinforces Mediamark’s commitment to delivering innovative media solutions in an increasingly digital-first landscape.
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Showmax 2.0 win
Showmax 2.0 is officially a year old and is seeing significant growth in its subscriber base, with the number of paying customers increasing by 50% year-on-year in the six months ended 30 September 2024.
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Who ‘won’ the advertising Super Bowl? It depends
These were winning brands according to some Monday morning post-game analyses.
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Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance etc. Watch Budweiser’s winning ad here.
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Quality, transparency and trust will define the future of ad tech
It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.
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LinkedIn report reveals 5 key trends reshaping B2B marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
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Gen Z Trends, Truth and Trust
Read the report here.
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Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
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Long-form content viewing on YouTube rose 8% in 2024
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
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Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
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AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
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60-second dramas surge as format expands internationally
The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.
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The Multiplier Effect model: why integrate strategies?
Marketing is a complicated discipline that must at once create fame and sell goods, but as the techniques by which you achieve these two goals have diverged, marketing has become less effective.
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Research suggests Threads is driving more engagement than X
The app is now up to 320 million active users, and is gaining growth momentum, while Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app.
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Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
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IPG loses ground in Q4, posts slight growth for 2024
Interpublic Group reported a net organic revenue decline of 1.8% for the fourth quarter, with 0.2% organic growth for full year 2024, versus flat for the prior year.
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